For entrepreneurs who are looking to start their own businesses, it's not enough to have a bustling storefront—you need to be able to supplement your sales by building a strong presence online. The internet not only widens the net of your potential customers, a digital identity has become a way of validating and informing what a store has to offer.
E-commerce is a competive space to navigate: Online real estate is crowded, and there's no shortage of other businesses vying for the same attention on Google. That means not only do your online operations need to run seamlessly, your understanding of digital marketing needs to be sophisticated. But starting your online business doesn't need to mean going into debt earning your MBA.